Matthew Young
About Matthew Young
Matthew Young is a Senior Business Architect at Adobe, where he has worked since 2021. He has extensive experience in SEO and digital marketing, having held various positions at notable companies including Adobe, Sony, and Bruce Clay, Inc.
Work at Adobe
Matthew Young has held multiple positions at Adobe, starting as a Senior SEO Specialist from 2014 to 2017. He then transitioned to a Business Consultant role focused on SEO and Cross Channel Marketing from 2017 to 2018. Following this, he served as a Senior Digital Strategist from 2018 to 2021. Currently, he is a Senior Business Architect, a position he has held since 2021. Throughout his tenure, he has utilized various Adobe tools, including Adobe Experience Manager, Adobe Analytics, and Adobe Campaign, to enhance digital marketing and content management strategies.
Education and Expertise
Matthew Young studied Creative Writing at the University of California, Riverside, where he earned a Bachelor of Arts degree from 2000 to 2004. He furthered his education at San Diego State University, achieving a Master of Fine Arts in Creative Writing from 2004 to 2007. His expertise includes advanced SEO tools such as Bright Edge, Conductor, SEMrush, Majestic, Ahrefs, and Screaming Frog. He also possesses skills in web technologies like HTML, CSS, and JavaScript, which are essential for site architecture and optimization.
Background
Matthew Young has a diverse professional background, having worked in various roles across different companies. He began his career at Epson as a Retail Merchandising Representative from 2002 to 2006. He then worked at Sony Computer Entertainment America as a Merchandising Account Representative from 2006 to 2008. After that, he served as an SEO Analyst at Bruce Clay, Inc. from 2011 to 2014, and at Clear Vision Information Systems from 2009 to 2010. He also had a brief role as a Customer Support Specialist at InFocus in 2009 and as a Production Assistant at HD EXPO in 2002.
Achievements
In his roles, Matthew Young has developed strategies for effective link building by targeting high-value links through engaging content. He focuses on creating content that attracts and retains audience attention, ensuring a consistent on-page voice. Additionally, he conducts thorough keyword and persona research to align digital marketing strategies with user intent and trends. His specialization in mobile optimization enhances user experience and accessibility across devices.