Melanie Clavieres
About Melanie Clavieres
Melanie Clavieres serves as the Head of Digital Experience Marketing for France at Adobe, a position she has held since 2022. With a strong background in marketing communications and extensive experience in the B2B sector, she has worked in various roles across multiple industries, including software and automotive.
Current Role at Adobe
Melanie Clavieres serves as the Head of Digital Experience Marketing France at Adobe, a position she has held since 2022. In this role, she focuses on enhancing digital marketing strategies and improving customer engagement within the French market. Her extensive background in marketing operations and digital initiatives supports her leadership in this capacity.
Previous Experience in Marketing
Prior to her current role, Clavieres accumulated significant experience in various marketing positions. She worked at Adobe as a Marketing Manager for France from 2014 to 2022, where she managed digital marketing efforts. Before that, she served as a Senior Field Marketing Analyst at Adobe for 10 months in 2013. Her career also includes roles at PTC as a Marketing Project Manager and KDS as a Marketing & Communication Specialist.
Educational Background
Clavieres has a strong academic foundation in communication and literature. She earned a Master of Arts in French Literature from the University of Versailles, completing her studies from 2000 to 2002. Additionally, she achieved an Advanced Professional Degree in Communication, Cross-culturalism, and Multimedia at UVSQ Université de Versailles Saint-Quentin-en-Yvelines in 2003.
Expertise in B2B Marketing
Clavieres has extensive experience in the B2B sector, particularly within the software, automotive, CAD/PLM, and business travel industries. Her expertise encompasses marketing operations, internal and external communication, website project management, and press relations. This diverse skill set enables her to effectively navigate complex marketing landscapes.
Career Development
Clavieres began her career as an Internal Communications Specialist at Valeo from 2003 to 2004. She then transitioned to KDS, where she worked for four years before joining PTC. Her career trajectory reflects a consistent focus on marketing and communication roles, culminating in her current leadership position at Adobe.