Natalia Vargas
About Natalia Vargas
Natalia Vargas is an Account Solutions Consultant at Adobe, with over a decade of experience in digital marketing, online advertising, and data analytics. She previously held positions at comScore and IBM, and has an extensive educational background in Business Administration and Marketing.
Current Role at Adobe
Natalia Vargas serves as an Account Solutions Consultant at Adobe, a position she has held since 2022. In this role, she focuses on providing tailored solutions to clients, leveraging her extensive background in digital marketing and data analytics. Her work involves collaborating with various stakeholders to enhance client engagement and drive business outcomes.
Previous Experience at comScore, Inc.
Prior to her current role, Natalia worked at comScore, Inc. as a Senior Solutions Consultant in Client Insights from 2013 to 2022. During her nine years at the company, she developed expertise in client analytics and contributed to various research projects that informed marketing strategies for clients across different sectors.
Founding Canto Geek
Natalia founded Canto Geek in 2011, where she served as the founder until 2015. This experience allowed her to gain insights into the entrepreneurial landscape and develop skills in managing a business while focusing on digital marketing solutions.
Educational Background
Natalia holds a Bachelor of Business Administration (B.B.A.) from FECAP, completed from 2010 to 2012. She also earned a Master of Business Administration (M.B.A.) in Marketing from Pontifícia Universidade Católica de São Paulo between 2007 and 2009. Additionally, she has pursued further studies in Business Analytics at the University of Cambridge and FGV - Fundação Getulio Vargas, enhancing her expertise in data-driven decision-making.
Expertise in Digital Marketing and Data Analytics
Natalia Vargas possesses over a decade of experience in digital marketing, online advertising, and data analytics. Her focus on solutions consulting has enabled her to craft research projects for a diverse clientele, including start-ups, charities, and large enterprises. This extensive experience has equipped her with the skills necessary to analyze market trends and develop effective marketing strategies.