Natalie Au Yeung, PhD
About Natalie Au Yeung, PhD
Natalie Au Yeung, PhD, is a User Researcher at Adobe, specializing in generative and evaluative research for B2C design products. She holds a PhD in Cognitive Psychology from UC Irvine and has experience in both qualitative and quantitative research methodologies.
Work at Adobe
Natalie Au Yeung currently serves as a User Researcher at Adobe, a position she has held since 2022. In this role, she focuses on generative and evaluative research for business-to-consumer (B2C) design products. Her work involves conducting contextual inquiries and usability testing to improve user experience across Adobe's offerings. Prior to her current role, she completed a three-month internship at Adobe as a User Researcher in 2022, where she gained practical experience in user-centered research, particularly on Adobe's generative AI photo editing software.
Education and Expertise
Natalie Au Yeung earned her Doctor of Philosophy (PhD) in Cognitive Psychology with a focus on Cognitive Science and Education from the University of California, Irvine, where she studied from 2018 to 2023. Prior to this, she obtained a Master of Arts (MA) in Psychology from the University of Chicago in 2018. Her educational background equips her with a strong foundation in both qualitative and quantitative research methodologies, which she applies in her current role at Adobe.
Background
Before joining Adobe, Natalie worked as a Quantitative UX Researcher at Facebook for four months in 2021. Additionally, she was a Researcher and Data Analyst at UC Irvine from 2018 to 2023. These positions provided her with extensive experience in user research and data analysis, contributing to her expertise in understanding user needs and behaviors.
Research Methodologies
In her role at Adobe, Natalie Au Yeung utilizes mixed-method methodologies that combine both qualitative and quantitative research approaches. This allows her to gather comprehensive insights into user experiences and preferences. Her focus on generative and evaluative research supports the development of user-centered design solutions, enhancing the overall usability of Adobe products.
Personal Interests
Outside of her professional work, Natalie has personal interests in culinary arts, fashion, and photography. These hobbies reflect her creativity and passion for aesthetics, which may influence her approach to user research and design.