Nicole Gemmell
About Nicole Gemmell
Nicole Gemmell serves as the Head of Corporate and Digital Experience Communications for Adobe in the APAC region. With over 16 years of experience in corporate communications, she has held leadership roles at various technology companies and founded the brand communications agency MAVE.
Current Role at Adobe
Nicole Gemmell serves as the Head of Corporate and Digital Experience Communications for Adobe Australia and New Zealand. She has held this position since 2020, contributing to the company's regional Digital Experience and Corporate Communications function. Her responsibilities include managing media and analyst relations, customer advocacy, executive communications, employee communications, thought leadership, corporate reputation, and brand management.
Experience at MAVE
Nicole Gemmell is the Managing Director of MAVE, a brand communications agency she founded in 2013. Based in Sydney, Australia, MAVE has collaborated with clients across various sectors, including technology, telecommunications, food, hospitality, retail, healthcare, professional services, pharmaceuticals, transport, sport, logistics, and not-for-profit organizations. Her leadership at MAVE has established the agency as a versatile player in the communications landscape.
Previous Experience at Dell
Prior to her current role at Adobe, Nicole Gemmell worked at Dell for over a decade in various capacities. She served as the Director of Corporate Communications for Australia and New Zealand from 2011 to 2013. Before that, she held the position of Corporate Communications Manager from 2002 to 2011. Her tenure at Dell encompassed a total of nine years, during which she developed extensive expertise in corporate communications.
Educational Background
Nicole Gemmell studied at St Vincent's College in Potts Point and later attended the University of Technology Sydney. She earned a Master's degree in Business with a focus on Marketing, completing her studies from 1999 to 2002. Additionally, she achieved a Graduate Diploma during her time at the university, further enhancing her knowledge and skills in the field of marketing.
Specializations and Advocacy
Nicole Gemmell specializes in strategy development, media relations, content marketing, and activation. Her work includes creative and results-driven campaigns, as well as social media integration and amplification. Beyond her professional expertise, she is a passionate advocate for entrepreneurship, gender equality, and the advancement of women in business.