🎨 Paolo N.
About 🎨 Paolo N.
Paolo N. serves as the Head of Global B2B Marketing Data, Analytics and Funnel Operations at Adobe, where he focuses on B2B growth marketing and demand generation. He has held various marketing leadership roles at notable companies, including Microsoft, Amazon Web Services, and Privitar, and has an extensive academic background in economics and business from prestigious institutions.
Current Role at Adobe
Currently, Paolo N. serves as the Head of Global B2B Marketing Data, Analytics, and Funnel Operations at Adobe. He has held this position since 2023, working from London, England. In this role, he focuses on B2B growth marketing and demand generation, emphasizing account-based marketing (ABM) strategies. He is involved in driving digital transformation projects across the EMEA B2B sector, aiming to enhance the creative industry.
Previous Experience at Adobe
Paolo N. has held multiple positions at Adobe. He served as the Head of Marketing Technology, Ops, and Analytics for the EMEA region from 2021 to 2022. Following this, he was the Head of International Marketing Technology, Ops, and Analytics for EMEA and APAC from 2022 to 2023. His work at Adobe has contributed to the company's marketing technology initiatives and analytics strategies.
Work History at Amazon Web Services
Paolo N. worked at Amazon Web Services (AWS) as the Inside Sales Marketing Lead for the EMEA Public Sector from 2014 to 2015. He also held a position in Digital Marketing for the AWS EMEA Public Sector in 2015. His roles involved developing marketing strategies tailored for public sector clients across Europe, the Middle East, and Africa.
Education and Expertise
Paolo N. has an extensive educational background. He studied at the University of Oxford, completing the Oxford Blockchain Strategy Programme in 2022. He also holds an Executive MBA from Quantic School of Business and Technology, obtained in 2023. Additionally, he earned a Master of Science in Marketing Management from Università Bocconi and a Master of Science in Tourism and International Marketing from Victoria University of Wellington. His foundational studies include a Bachelor Degree in Economics from Università degli Studi di Ferrara.
Leadership and Impact
Paolo N. has demonstrated leadership skills through his involvement with AIESEC, where he was the Founder and Local Committee President in Ferrara, Italy. He organized leadership experiences in various countries, impacting over 30 individuals. Additionally, during his tenure at Privitar, he contributed to the company's significant growth, helping achieve a threefold year-over-year increase for three consecutive years.