Pierre Vanderfeesten
About Pierre Vanderfeesten
Pierre Vanderfeesten serves as the ABM Program Lead at Adobe and is a co-founder of Brollo. With a strong background in marketing management and extensive experience in Account-Based Marketing, he has successfully implemented strategies that generated significant pipeline opportunities.
Work at Adobe
Currently, Pierre Vanderfeesten serves as the ABM Program Lead at Adobe, a position he has held since 2021. In this role, he focuses on aligning marketing and sales efforts to convert both new business and existing client accounts into pipeline opportunities. He has successfully achieved $5.8 million in Annual Contract Value (ACV) in pipeline opportunities through Account-Based Marketing (ABM) sourced and influenced initiatives. His strategic approach includes providing ABM workshops and consultancy services to organizations beginning their journey with Account-Based Marketing.
Current Ventures and Co-Founding Roles
In addition to his role at Adobe, Pierre Vanderfeesten is a co-founder of Brollo, which he has been part of since 2020. He is also the founder of Festiviter, focusing on Account-Based Marketing since 2018. Both ventures are based in Utrecht, Netherlands, and reflect his commitment to advancing marketing strategies in the technology sector.
Previous Experience in Digital Marketing
Pierre Vanderfeesten has a diverse background in digital marketing, having worked in various roles prior to his current positions. He served as a Digital Marketing Manager at Irdeto from 2016 to 2017, and as a Senior Growth Marketer at OneWelcome from 2017 to 2019. Additionally, he held the position of Head of Marketing at OneWelcome for a brief period in 2021. His experience also includes a role as Marketing Director at Createment from 2019 to 2020 and as Product Marketing Manager at Worldline Financial Services from 2010 to 2016.
Educational Background
Pierre Vanderfeesten has a strong educational foundation in business and marketing. He studied at Tilburg University, where he earned a Bachelor of Science in International Business and a Master of Science in Strategic Management. Additionally, he obtained a Marketing Degree from Universidad Pontificia Comillas. This academic background supports his expertise in marketing strategies and business development.
Achievements in Account-Based Marketing
Throughout his career, Pierre Vanderfeesten has implemented Account-Based Marketing strategies at multiple Series B and C funded SaaS scale-ups. His efforts have targeted significant pipeline opportunities, including an ACV of $1.2 million as part of the ABM strategy for Adobe. His focus on marketing and sales alignment has been instrumental in driving growth and enhancing client engagement.