Poonam .
About Poonam .
Poonam is an Associate Account Manager at Adobe, where she has worked since 2018. She has a diverse background in digital marketing and account management, with previous roles at Intelenet Global Services, Eli Research India, and Pensa Media.
Work at Adobe
Currently, Poonam holds the position of Associate Account Manager at Adobe, where she has worked since 2018. In this role, she is responsible for driving product adoption and identifying expansion opportunities based on market insights. Poonam utilizes Adobe Analytics and Adobe Audience Manager to enhance user experience through cross-platform capabilities. Her expertise in leveraging Adobe Advertising Cloud allows her to manage large-scale paid search campaigns effectively. She engages in regular interactions with clients and internal teams to provide updates on campaign performance and customer health.
Previous Experience in Digital Marketing
Prior to her current role at Adobe, Poonam gained extensive experience in digital marketing. She worked as a Senior Campaign Specialist at Intelenet Global Services from 2017 to 2018 in Gurgaon, India. Before that, she served as a PPC Specialist at Eli Research India (P) Ltd. for six months in 2016. Poonam also held the position of Team Lead, SEM Analyst at Pensa Media from 2013 to 2014. Additionally, she worked as a Google AdWords Professional at RAMPgreen from 2010 to 2013 and as a Digital Analyst at Red Lemon for four months in 2016.
Education and Expertise
Poonam's educational background includes a Bachelor of Education (B.Ed.) from GGSIPU, KIRAS, completed in 2009. She also holds a Postgraduate Diploma in Forensic Science from the University of Delhi, achieved in 2010, and a Bachelor of Life Science (B.Sc.) from the same university, completed in 2008. Her expertise lies in digital marketing, particularly in managing paid search campaigns and enhancing user experience through analytical tools.
Background in Science and Technology
Poonam has a solid foundation in science, having completed her 12th grade in Science (Medical) at Kendriya Vidyalaya. Her academic pursuits in the field of Forensic Science and Technology at the University of Delhi further complement her analytical skills. This background supports her current work in digital marketing, where data analysis and strategic insights are critical.