Rachel Bonn
About Rachel Bonn
Rachel Bonn is a Global Web Manager at Adobe, with a background in digital marketing and content management across various companies, including Twitter and The North Face. She holds degrees in Business Management and Apparel Industry Management from FIDM and has expertise in digital asset management and eCommerce tools.
Current Role at Adobe
Rachel Bonn serves as the Global Web Manager at Adobe, a position she has held since 2024. In this role, she focuses on overseeing web strategies and initiatives to enhance user experience and engagement. Her responsibilities include managing digital assets and ensuring that the web presence aligns with Adobe's brand objectives.
Previous Experience at Twitter
Prior to her current role, Rachel Bonn worked at Twitter as a Digital Experience Manager from 2020 to 2022. During her tenure, she was responsible for enhancing the digital experience for users and managing content marketing strategies. She also held the position of Content Marketing Manager at Twitter from 2019 to 2020, where she focused on content strategy and user engagement.
Background in E-commerce and Content Management
Rachel Bonn has extensive experience in e-commerce and content management. She worked at The North Face, a VF Company, in various roles, including Senior Content Coordinator and E-commerce Content Coordinator from 2017 to 2019. Her responsibilities included managing online content and optimizing e-commerce strategies. Additionally, she has experience as an eCommerce Web Producer at Restoration Hardware.
Education and Expertise
Rachel Bonn studied at the Fashion Institute of Design & Merchandising (FIDM), where she earned a Bachelor of Science in Business Management and an Associate’s Degree in Apparel Industry Management and Manufacturing. She also participated in the Paris Summer Institute at Mod'Art International in 2012. Her educational background supports her expertise in digital asset management and e-commerce tools, including Adobe Experience Manager and Oracle Commerce ATG.
Skills in Digital Marketing Tools
Rachel Bonn demonstrates proficiency in various digital marketing and analytics tools. She utilizes Adobe Scene7, Adobe Creative Suite, and advanced metrics tools like Adobe Omniture and Google Analytics to drive digital strategy. Her experience includes working with marketing platforms such as Eloqua, MailChimp, HootSuite, and Twitter Ads, which enhances her ability to manage digital campaigns effectively.