Rebekah Smith
About Rebekah Smith
Rebekah Smith serves as the Global Director of Strategic Partnership at General Motors, currently working at Adobe since 2022. With extensive experience in strategic planning and program development, she has held various leadership roles in notable firms throughout her career.
Work at Adobe
Rebekah Smith currently serves as the Global Director of Strategic Partnership for General Motors at Adobe. She has held this position since 2022, operating from Atlanta, Georgia. In her role, she leads both Digital Experience and Digital Media/Creative solutions for GM and GM Financial accounts on a global scale. Prior to her current role, she worked at Adobe in various capacities, including Principal Client Partner and Consulting Services Sales for the Automotive sector from 2021 to 2022, and as Principal Client Partner in Adobe Consulting from 2019 to 2021.
Previous Experience
Rebekah Smith has extensive experience in the marketing and advertising sectors. She worked at MRM//McCann as VP, Strategy & Engagement Director from 2013 to 2016, and previously as VP, Engagement Director from 2011 to 2013. Her career also includes roles at Dickinson Wright PLLC as a Marketing Planner, J. Walter Thompson Worldwide as an Account Executive, and SapientNitro as an Account Director. Additionally, she held a position at Campbell-Ewald as VP, Management Supervisor and at POSSIBLE as VP, Account.
Education and Expertise
Rebekah Smith earned a Bachelor of Science degree in Advertising and Public Relations, with a minor in Graphic Design, from Pensacola Christian College. Her educational background supports her expertise in strategic planning, audience insights, and program development across various channels, including digital, social, mobile, CRM, and traditional media.
Background
Rebekah Smith has built a diverse career in marketing and advertising, spanning over two decades. She has worked in multiple cities, including Detroit and Atlanta, and has held leadership roles in various agencies. Her experience includes significant positions at well-known firms, where she has developed a reputation for driving strategic initiatives and fostering creative solutions. Smith's creative background enables her to thrive under pressure and encourages innovative thinking within her teams.
Achievements
Rebekah Smith has a proven track record in strategic planning and large-scale program development. Her leadership in digital experience and media solutions for General Motors at Adobe highlights her ability to manage complex accounts and deliver impactful results. Throughout her career, she has consistently challenged herself and her teams to think differently, contributing to her success in the industry.