Sandra Hausmann
About Sandra Hausmann
Sandra Hausmann is a Senior Technical Marketing Engineer at Adobe, specializing in Adobe Campaign, Adobe Journey Optimizer, and Marketo since 2018. With a background in product management and marketing across various companies, she focuses on customer enablement and product adoption strategies.
Work at Adobe
Sandra Hausmann has been employed at Adobe since 2018, currently holding the position of Senior Technical Marketing Engineer. In this role, she specializes in Adobe Campaign, Adobe Journey Optimizer, and Marketo. Her responsibilities include collaborating with product management, engineering, and marketing teams to create customer-facing enablement content for new product releases. She focuses on defining and executing enablement efforts for Adobe Customer Journey Management products. Additionally, she develops technical self-enablement content, such as tutorials and courses, on Adobe Experience League to assist customers in maximizing the value of Adobe products.
Previous Experience
Before her current role at Adobe, Sandra Hausmann served as Senior Product Manager for Adobe Campaign from 2016 to 2018. Prior to that, she worked at Frontiers, where she held two positions: Product Marketing and Business Development US from 2015 to 2016, and Director of Product Management from 2010 to 2014. Her earlier career includes roles as International Product Manager at Casewise Ltd. and Lead Product Manager for eBay Switzerland. Sandra's diverse experience spans various industries and regions, contributing to her expertise in product management and marketing.
Education and Expertise
Sandra Hausmann earned a Master’s Degree in Economics and Business Administration from the University of Augsburg, where she studied from 1992 to 1998. Her educational background provides a strong foundation for her career in product management and marketing. Over the years, she has developed expertise in customer journey management, technical marketing, and product enablement, which she applies in her current role at Adobe.
Professional Contributions
In her role at Adobe, Sandra Hausmann plays a key role in supporting initiatives aimed at increasing product adoption and enhancing customer retention. She collaborates with various teams to create enablement content that helps customers understand and utilize Adobe products effectively. Her work includes the development of tutorials and courses designed to facilitate customer self-enablement, ensuring that users can quickly realize the value of the tools at their disposal.