Sarah Witzig
About Sarah Witzig
Sarah Witzig is a Professional Services Account Executive at Adobe, specializing in Adobe Campaign Software and CRM strategies. She has a diverse background in marketing and customer success, with previous roles at White Lodging Services, BCU, and Conversant.
Work at Adobe
Sarah Witzig has held multiple roles at Adobe, showcasing her expertise in customer success and program management. She currently serves as a Professional Services Account Executive for the Financial Services Industry (FSI) since 2023. Prior to this role, she was a Senior Customer Success Manager, FSI from 2021 to 2023, and a Senior Program Manager in Adobe Consulting from 2018 to 2021. Additionally, she worked as an Adobe Campaign Customer Success Specialist from 2017 to 2018. Throughout her tenure at Adobe, she has specialized in Adobe Campaign Software and has focused on enhancing team collaboration through data-driven insights.
Education and Expertise
Sarah Witzig earned her MBA in Marketing Strategy and Planning from DePaul University - The Charles H. Kellstadt Graduate School of Business, studying from 2009 to 2011. She also holds a Bachelor of Science in Hospitality Management from Purdue University, where she studied from 2001 to 2005. Her educational background supports her extensive experience in digital marketing, CRM strategies, and customer behavior analysis, which are essential for her roles in marketing and customer success.
Background
Before joining Adobe, Sarah Witzig gained valuable experience in the hospitality and marketing sectors. She worked at White Lodging Services as a Front Desk Manager from 2008 to 2009 and as a Housekeeping Manager from 2005 to 2007. She also served as a Marketing Manager at Conversant (formerly Dotomi/ValueClick) from 2010 to 2014 and as a Marketing Campaign Group Manager at BCU from 2014 to 2017. This diverse background has equipped her with skills in project management, campaign design, and market research.
Achievements
Throughout her career, Sarah Witzig has demonstrated her ability to lead digital and direct advertising campaigns effectively. She has developed and executed CRM strategies that focus on enhancing product conversion and return on investment (ROI). Her experience includes company re-branding and offer management, showcasing her versatility in marketing roles. Her work has consistently involved analyzing customer behavior and campaign performance to drive successful outcomes.