Shannon Taschereau
About Shannon Taschereau
Shannon Taschereau is the Head of Field Marketing Strategy and Content at Adobe, with a background in marketing management and extensive experience in field marketing roles across various companies. She holds a Bachelor of Science in Business Administration from the University of New Hampshire and has been recognized as one of Goldcast's Top 25 Field Marketers to Look Out for in 2021.
Current Role at Adobe
Shannon Taschereau serves as the Head of Field Marketing Strategy and Content at Adobe. She has held this position since 2021, contributing to the development and execution of marketing strategies that enhance Adobe's presence in the market. Her role involves overseeing field marketing initiatives and content creation, ensuring alignment with the company's overall marketing objectives.
Previous Experience at Adobe
Prior to her current role, Taschereau worked at Adobe as a Senior Field Marketing Strategist from 2020 to 2021. She also held the position of Senior ABM Manager, Territory Marketing, during the same period. In these roles, she focused on account-based marketing strategies and regional marketing efforts, enhancing Adobe's outreach and engagement with target audiences.
Work History at FinancialForce
Shannon Taschereau's tenure at FinancialForce included multiple roles. She began as a Marketing Intern in 2011, progressing to a Client Manager from 2013 to 2015. She then served as a Field Marketing Specialist from 2015 to 2016 and later as a Field Marketing Manager for a brief period in 2017. Her experiences at FinancialForce contributed to her expertise in field marketing.
Educational Background
Shannon Taschereau earned a Bachelor of Science in Business Administration with a focus on Marketing and Management from the University of New Hampshire. She attended the university from 2008 to 2012, laying the foundation for her career in marketing and management.
Recognition and Certifications
In 2021, Shannon Taschereau was recognized as one of Goldcast's Top 25 Field Marketers to Look Out for. She also holds a Marketo Certified Associate credential, demonstrating her proficiency in marketing automation and her commitment to professional development in the field.