Shuri Omata
About Shuri Omata
Shuri Omata is a Social Media Manager at Adobe, specializing in engagement strategies for platforms like TikTok. With a background in psychology and extensive experience in marketing and content strategy, she has worked at notable companies including Twitter and ByteDance.
Work at Adobe
Shuri Omata has been employed at Adobe as a Social Media Manager since 2022. In this role, she focuses on enhancing the company's social media presence and engagement strategies. Her responsibilities include planning and executing hashtag challenges specifically designed to boost engagement on platforms like TikTok. Omata's work at Adobe reflects her expertise in social media management and her ability to drive user interaction through innovative campaigns.
Previous Experience at Twitter
Prior to her current position at Adobe, Shuri Omata worked at Twitter in various roles. She served as a Partnership Solutions Manager from 2021 to 2022 and was involved in developing strategic partnerships. Additionally, she worked in Global Consumer Marketing at Twitter from 2019 to 2020, where she contributed to marketing initiatives aimed at enhancing user engagement. Her experiences at Twitter provided her with a strong foundation in social media marketing.
Background in Marketing and Event Coordination
Shuri Omata's career began at Daikin Industries, Ltd., where she worked as a Marketing Event Coordinator from 2014 to 2017. In this role, she was responsible for planning and executing marketing events. This experience equipped her with valuable skills in event management and marketing strategy, which she later applied in her roles at Twitter and Adobe.
Education and Expertise
Shuri Omata has a diverse educational background. She studied at the University of California, Berkeley, where she earned a Bachelor of Arts in Music. Additionally, she completed a Post Baccalaureate Program in Psychology and Counseling at UC Berkeley Extension. She also holds a certificate in Business, Management, Marketing, and Related Support Services from UC Berkeley Extension. Her education has provided her with a well-rounded skill set applicable to her roles in social media and marketing.
Experience in Content Strategy and Analysis
Shuri Omata has significant experience in content strategy and analysis, particularly during her time at ByteDance, where she worked in Content Strategy and Operations for TikTok from 2020 to 2021. In this role, she collaborated with various teams to optimize TikTok's user interface and user experience. She utilized internal software to analyze in-app content, guiding strategic decisions that enhanced TikTok's brand image and engagement strategies.