Sissi Ge
About Sissi Ge
Sissi Ge is a Senior SEO Manager in Growth Marketing at Adobe, where she has worked since 2019. With a background in SEO marketing at Thomson Reuters and Milestone Inc., she has successfully led content strategies and on-site migrations, contributing to significant growth in product sign-ups.
Work at Adobe
Sissi Ge has been employed at Adobe as a Senior SEO Manager in Growth Marketing since 2019. In this role, she has successfully led significant initiatives, including an on-site migration that resulted in minimal technical errors. Ge has also played a key role in developing content strategies for Adobe Spark, which led to a notable increase in new product sign-ups. Her leadership in building an in-house outreach team has resulted in over 100 high-quality website product mentions each month and the onboarding of more than 40 new affiliates within a short timeframe.
Previous Experience at Thomson Reuters
Before joining Adobe, Sissi Ge worked at Thomson Reuters as an SEO Marketing Strategist from 2018 to 2019. During her tenure, she focused on enhancing the company's SEO strategies, contributing to the overall marketing efforts of the organization. Her experience at Thomson Reuters provided her with valuable insights into the SEO landscape and helped shape her future roles in digital marketing.
Background in Marketing and Revenue Management
Sissi Ge has a diverse background in marketing and revenue management, having worked at The Ritz-Carlton Hotel Company, L.L.C. from 2006 to 2010. In this role, she was involved in marketing and revenue management across multiple locations, including Shanghai and Doha. Her experience in this high-end hospitality environment equipped her with skills in establishing growth strategies, particularly in influencer marketing on platforms like YouTube and Pinterest.
Education and Expertise
Sissi Ge holds a Master's degree in Revenue Management from Cornell University, where she studied from 2012 to 2013. Additionally, she earned a Bachelor's degree in Business Administration and Management from Northeastern University, studying from 2010 to 2012. Ge has also pursued self-study courses on Coursera, focusing on HTML, CSS, and basic JavaScript, which have enhanced her technical skills in the digital marketing domain.
Leadership in SEO Projects
Throughout her career, Sissi Ge has demonstrated strong leadership capabilities, managing a team of over 15 project management and content contractors to execute complex SEO projects. Her ability to lead diverse teams and coordinate intricate initiatives has been a significant aspect of her professional journey, contributing to successful outcomes in her roles.