Starla Mehaffey
About Starla Mehaffey
Starla Mehaffey is a seasoned Director of Business Development with over 25 years of experience in ISV/IHV and channel partner growth. Currently serving as Global Alliance Director at Workfront, she has a proven track record in delivering innovative programs and building strong partner relationships.
Current Role at Adobe
Starla Mehaffey serves as the Director of Business Development at Adobe, a position she has held since 2020. In this role, she focuses on strategic relationship development and partner marketing initiatives. Her experience in channel and partner growth supports Adobe's objectives in enhancing collaboration and driving sales achievement. Mehaffey operates within the Salt Lake City Metropolitan Area, contributing to Adobe's business development strategies.
Work at Workfront
Mehaffey has been the Global Alliance Director at Workfront since 2017. In this capacity, she has developed and implemented programs aimed at fostering growth among ISV/IHV and channel partners. Her leadership in this role emphasizes her ability to deliver innovative programs in fast-paced environments, showcasing her expertise in managing cross-functional teams.
Professional Background
Starla Mehaffey has a diverse professional background, having held various positions in notable companies. Her career includes roles such as Channel Enablement Manager at Hewlett Packard Enterprise, Partner Marketing Programs Director at Novell, and Alliance Marketing Manager at Compaq. These positions have equipped her with extensive experience in partner marketing and business development.
Education and Expertise
Mehaffey studied at Texas A&M University, where she focused on Business from 1984 to 1986. She later attended The University of Texas at Austin, earning a BBA in Marketing from 1986 to 1988. Her educational background complements her 25 years of experience in delivering programs that enhance partner loyalty and satisfaction, as well as her strategic thinking and communication skills.
Achievements in Partner Marketing
Throughout her career, Starla Mehaffey has demonstrated a strong capability in channel and partner marketing. She specializes in go-to-market planning, messaging development, and partner recruitment. Her adeptness at developing advisory board programs and managing events has contributed to her success in creating comprehensive marketing strategies that drive demand generation.