Susanna Church
About Susanna Church
Susanna Church is a Group Manager and Industry Portfolio Marketing Manager at Adobe, specializing in B2B marketing strategies. With over two decades of experience in marketing, she has held various roles at Adobe and other companies, contributing to significant marketing initiatives and product launches.
Current Role at Adobe
Susanna Church currently serves as the Group Manager, Industry Portfolio Marketing Manager at Adobe, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies tailored to specific industry portfolios. Her extensive background in marketing enables her to effectively lead initiatives that drive customer engagement and brand awareness.
Previous Experience at Adobe
Susanna Church has held multiple positions at Adobe. She worked as a Senior Campaign Marketing Manager from 2011 to 2014, and later as Principal, Campaign Marketing from 2014 to 2020. Additionally, she has been the Head of Global Enterprise Campaigns since 2020. Throughout her tenure, she has collaborated with various departments to enhance marketing efforts and integrate marketing strategies following company acquisitions.
Marketing Specializations
Susanna Church specializes in B2B marketing strategy, encompassing areas such as online advertising, email marketing, search marketing, events, direct mail, and brand marketing. Her expertise includes conducting product surveys, market research, and competitive analysis, which supports her strategic approach to marketing initiatives.
Education and Qualifications
Susanna Church earned her MBA in General Management from the University of Virginia Darden School of Business. She also holds a BA in Economics from Bryn Mawr College. Her educational background provides a solid foundation for her marketing strategies and leadership roles in the industry.
Career Background
Before joining Adobe, Susanna Church held several marketing positions. She served as Marketing Director at Thomas Publishing from 1997 to 1999 and as Regional Marketing Manager at LEXIS-NEXIS from 1990 to 1997. Her diverse experience in marketing roles has contributed to her comprehensive understanding of customer acquisition, retention, and branding initiatives.