Therese Adams
About Therese Adams
Therese Adams is the Director of K-12 Growth at Adobe, where she focuses on enhancing classroom environments through Adobe Express. She has held various sales and managerial roles at Cvent and other organizations, accumulating extensive experience in educational technology and digital literacy.
Current Role at Adobe
Therese Adams serves as the Director of K-12 Growth at Adobe, a position she has held since 2022. In this role, she focuses on fostering equitable and engaging classroom environments through Adobe Express. She leads a team dedicated to ensuring that Adobe Express is accessible and ready for use by any school district in the United States at no cost. Adams collaborates closely with Adobe's Product Marketing Management and Product teams to tailor the platform to meet the specific needs of educators and students.
Experience at Cvent
Adams has an extensive background at Cvent, where she has held multiple positions since 2014. She started as a Senior Strategic Account Executive from 2014 to 2016, then transitioned to Regional Director from 2010 to 2014. After a brief stint as Sales Manager in 2016, she returned to Cvent as Senior Strategic Account Director from 2017 to 2019. Currently, she is the Director of Sales, a role she has occupied since 2021, and Senior Manager of Sales since 2020.
Educational Background
Therese Adams earned her Bachelor’s Degree from the University of Oregon, majoring in Journalism with an emphasis in Electronic Communication and minoring in Business. This educational foundation has equipped her with the skills necessary for her roles in sales and management within the technology and education sectors.
Previous Roles and Experience
Before her tenure at Adobe and Cvent, Adams worked at Elite Meetings International as the Director of Sales from 2010 to 2014 and as Regional Director from 2007 to 2010. She also held the position of Director of Creative Sales at Bonnier Publications for one year in 2006. Additionally, she worked briefly as a Sales Manager at Storygize in 2016.
Focus on Digital Literacy
In her current role at Adobe, Adams aims to inspire and empower the next generation of lifelong creators through digital literacy initiatives. She ensures that Adobe Express is user-friendly for elementary students while providing advanced features suitable for high school students, thereby addressing the diverse needs of K-12 education.