Brooklyn D.
About Brooklyn D.
Brooklyn D. is a Digital Advertising Strategist at Adpearance, where she has worked since 2019 in the Portland, Oregon area. She has a diverse background in digital marketing, having held various roles in social media management and client success across multiple organizations.
Work at Adpearance
Brooklyn D. has been employed at Adpearance since 2019, serving as a Digital Advertising Strategist. In this role, Brooklyn develops and implements digital marketing strategies for clients. Responsibilities include communicating account performance and strategy to clients on a monthly basis, adjusting advertising budgets, and optimizing geo-targeting to align with client goals. Brooklyn has also contributed to the development of processes for a new business vertical in client paid search advertising services.
Previous Experience in Digital Marketing
Before joining Adpearance, Brooklyn D. held various positions in digital marketing. From 2016 to 2018, Brooklyn worked at Easy Media™ as Client Success Manager and later as Client Success Team Lead. Prior roles include Social Media Marketing Manager at Portland Kettle Works and The Labrewatory, and Social Media Project Coordinator at RentPath. Brooklyn also gained experience as an Advertising and Outreach Specialist at Professional and Continuing Education- Oregon State University.
Education and Expertise
Brooklyn D. earned a Bachelor of Arts (B.A.) in English Language and Literature from Oregon State University, completing the degree from 2011 to 2015. This educational background supports Brooklyn's expertise in digital advertising and marketing strategy. The combination of academic knowledge and practical experience in various marketing roles contributes to Brooklyn's effectiveness in the field.
Background in Marketing Roles
Brooklyn D. has a diverse background in marketing roles, beginning with an internship as a Marketing Writing Intern at Professional and Continuing Education- Oregon State University in 2014. Brooklyn's early experiences include positions as a Resident Assistant at the same institution and various social media roles. This progression through different marketing capacities has equipped Brooklyn with a comprehensive understanding of digital marketing and client management.
Client Management and Strategy Recommendations
In the role of Digital Advertising Strategist, Brooklyn D. regularly recommends strategic and budgetary adjustments to clients based on market seasonality. This involves analyzing performance metrics and aligning advertising efforts with client objectives. Brooklyn's approach ensures that clients can maximize their advertising effectiveness and achieve desired outcomes.