Larry Taylor
About Larry Taylor
Larry Taylor is a Digital Advertising Specialist with extensive experience in managing digital advertising campaigns and ensuring best practices in documentation. He currently works at Adpearance in Portland, Oregon, and has held various roles in the digital media field since 2007.
Work at Adpearance
Larry Taylor currently serves as a Digital Advertising Specialist at Adpearance in Portland, Oregon. He has held this position since 2021 and is responsible for managing a significant annual ad spend of $4.5 million across more than 15 accounts. His role involves ensuring that internal documentation is consistently updated to align with best practices in digital advertising. Additionally, he develops actionable insights for account planning and execution in digital advertising campaigns, and he is responsible for in-depth monthly and quarterly reporting to track advertising performance.
Previous Experience in Digital Advertising
Before joining Adpearance, Larry Taylor worked as a Senior Media Strategy Specialist at GTMA from 2018 to 2021 in Vancouver, Washington. He then transitioned to Mosaic Media Agency as a Digital Media Strategist for a brief period in 2021. His experience in these roles contributed to his expertise in managing digital advertising strategies and performance metrics.
Education and Expertise
Larry Taylor has a diverse educational background. He studied Theatre/Communications at Azusa Pacific University, earning a Bachelor's Degree from 2009 to 2011. He also attended Loyola University Chicago for one year, focusing on Theatre/Communications. In 2017, he completed a Certificate in Web Application Development at Epicodus. Most recently, he obtained a Bachelor of Science in Business Administration from the University of the People, studying from 2020 to 2022.
Background in Media and Development
Larry Taylor's career includes various roles that have shaped his skills in media and development. He served as a Section Editor at Clark College for nine months in 2007-2008. He also gained experience as a Web Development Intern at Lumen Learning in 2017 and as a Web Development Student at Epicodus. Earlier in his career, he worked as a Set Design/Construction Intern at Azusa Pacific University and held positions at Entertainment Cruises Inc. as a Training Supervisor and Server.