Laura Atwell
About Laura Atwell
Laura Atwell serves as the Inbound Services Director at Adpearance, where she has worked since 2016. She has a diverse background in marketing and communications, having held various roles in organizations such as Red Sky Strategic Communication and Her Campus Media.
Current Role at Adpearance
Laura Atwell serves as the Inbound Services Director at Adpearance, a position she has held since 2016. In this role, she oversees inbound marketing strategies and directs the team to enhance client engagement and lead generation. Her leadership contributes to the overall marketing effectiveness of the organization.
Previous Experience at Adpearance
Laura Atwell has held multiple positions at Adpearance prior to her current role. She worked as a Marketing Specialist from 2012 to 2013, followed by a brief tenure as Senior Marketing Specialist in 2013. She also served as the Inbound Marketing Team Lead from 2014 to 2016, where she managed marketing initiatives and team operations.
Education and Expertise
Laura Atwell earned a Bachelor of Arts in Communication Studies from the University of Portland, completing her studies from 2008 to 2012. She has developed expertise in various digital marketing tools, including Google Analytics for performance analysis and content management systems like WordPress and Drupal.
Early Career and Internships
Laura Atwell began her career with several internships and roles that provided foundational experience in marketing and public relations. She interned at Red Sky Strategic Communication in 2011 and worked as a Feature Writer for Her Campus Media in 2012. Additionally, she held a Marketing Coordinator Intern position at Agiles North America in 2012.
Skills in Digital Marketing and Public Relations
Laura Atwell possesses strong skills in digital marketing and public relations. She is proficient in utilizing social insight tools across various platforms, including Facebook and Instagram. Additionally, she is experienced with public relations tools such as Vocus and Cision, enhancing her ability to manage communications effectively.