Matthew Dockery
About Matthew Dockery
Matthew Dockery serves as the Digital Marketing Team Lead at Adpearance, where he has enhanced online advertising performance and managed a team of writers. He holds a Bachelor of Arts in English Language and Literature from California Polytechnic State University, along with a minor in Statistics and a Professional and Technical Writing Certificate.
Work at Adpearance
Matthew Dockery has been serving as the Digital Marketing Team Lead at Adpearance since 2019. In this role, he oversees a team of up to six writers, ensuring the production of approximately 12 blog posts and articles each week. His responsibilities include managing brand voice across multiple platforms and channels, which enhances the overall marketing strategy of the company.
Education and Expertise
Matthew Dockery studied at California Polytechnic State University-San Luis Obispo, where he earned a Bachelor of Arts in English Language and Literature from 2013 to 2017. He also graduated with a minor in Statistics and obtained a Professional and Technical Writing Certificate. This educational background supports his expertise in digital marketing and content creation.
Background in Photography and Writing
Before joining Adpearance, Matthew worked at Smith Volvo Inc and SGS Independent Porsche as a Contract Photographer and Sales Writer from 2015 to 2016. This experience in photography and writing contributed to his skills in visual storytelling and effective communication, which are essential in digital marketing.
Achievements in Digital Marketing
Matthew has co-created a testing schedule with the Data Department to enhance online advertising performance. This initiative resulted in a significant increase in the average click-through rate, improving it from 2% to 14%. Additionally, he has managed the migration of content to a knowledge base powered by Freshdesk, demonstrating his ability to streamline processes and improve user experience.
Content Management and Strategy
In his current role, Matthew has copyedited and managed brand voice across two blogging platforms and four social media channels. He also created an FAQ for an entire app, integrating visuals and copy to enhance user understanding. His strategic approach to content management supports the overall goals of the marketing team.