Maya Ward Fineman
About Maya Ward Fineman
Maya Ward Fineman is a Content Marketing Specialist at Adpearance in Portland, Oregon, where she has worked since 2021. She has a diverse background in marketing and communications, with previous roles at NASPA and the University of Oregon.
Work at Adpearance
Maya Ward Fineman has been employed at Adpearance as a Content Marketing Specialist since 2021. In this role, she leverages SEO best practices to enhance keyword rankings and improve organic traffic metrics. Additionally, she monitors digital marketing performance using Google Analytics and social media metrics to evaluate the effectiveness of content strategies. Maya also develops and designs marketing collateral and brand materials that align with Adpearance's brand and the brand guidelines of its partners and clients.
Previous Employment Experience
Prior to her current position, Maya held several roles within the NASPA - Student Affairs Administrators in Higher Education organization. She worked as a Marketing Specialist from 2017 to 2018, followed by a role as Marketing and Communications Coordinator from 2018 to 2019, and then as Communications and Content Manager from 2019 to 2020. Earlier in her career, she worked as a Camp Director at Portland Parks & Recreation in 2013 and as a Fitness Attendant and Customer Service Specialist at the University of Oregon Student Recreation Center from 2014 to 2016.
Education and Expertise
Maya completed her Bachelor's Degree in Public Relations with a minor in Women's and Gender Studies at the University of Oregon from 2012 to 2016. Her educational background provides her with a solid foundation in communication strategies, which she applies in her current role in content marketing. Maya adapts content style and tone to effectively reach different audiences and meet specific brand objectives, showcasing her expertise in content creation and marketing.
Digital Marketing Skills
Maya possesses skills in digital marketing, particularly in content strategy and SEO. She utilizes SEO best practices to enhance online visibility and improve organic traffic for Adpearance. Her ability to monitor and analyze digital marketing performance through tools like Google Analytics and social media metrics allows her to assess and refine content strategies effectively.