Rachel Sather
About Rachel Sather
Rachel Sather is a Digital Advertising Specialist with a background in Business Administration and Marketing from the University of Oregon. She has experience in various marketing roles and has been with Adpearance since 2019.
Work at Adpearance
Rachel Sather has been employed at Adpearance as a Digital Advertising Specialist since 2019. In this role, she focuses on developing and implementing digital advertising strategies. Her work involves optimizing campaigns to enhance visibility and engagement across various platforms. Rachel's expertise in digital marketing contributes to the company's efforts in delivering effective advertising solutions to clients.
Education and Expertise
Rachel Sather studied at the University of Oregon, where she earned a Bachelor of Science in Business Administration from 2015 to 2019. She also pursued a Bachelor of Business Administration with a focus on Marketing at the Charles H. Lundquist College of Business from 2017 to 2019. This educational background provides her with a solid foundation in business principles and marketing strategies, which she applies in her current role.
Background
Before joining Adpearance, Rachel Sather gained experience in various marketing roles. She served as Recruitment Chairman at Chi Omega Fraternity Executive Headquarters during her time at the University of Oregon. Additionally, she worked as a Digital Marketing Consultant for the Portland Trail Blazers for two months in 2019. Her early career also includes internships at Tillamook County Creamery Association and the University of Oregon's REC Center.
Achievements in Digital Marketing
Rachel Sather has explored innovative marketing techniques, including the use of vertical short-form videos. She has discussed digital advertising trends in 2023 and provided insights on YouTube ads utilizing Google's Asset Library. Rachel has also authored articles emphasizing the significance of high-quality data in digital marketing and the importance of effective tracking in advertising campaigns.