Ally Northrup
About Ally Northrup
Ally Northrup is a Communications Specialist at Advance Auto Parts, where she creates playbooks, infographics, and training materials. She has a Bachelor's Degree in Communication Studies and Journalism from The University of Kansas and has worked in various communication roles since 2016.
Work at Advance Auto Parts
Ally Northrup has been employed at Advance Auto Parts since 2018, serving as a Communications Specialist. In this role, she creates playbooks, infographics, and training materials that support internal programs and initiatives. Northrup develops and coordinates the weekly Carquest store newsletter, ensuring effective communication within the organization. Her responsibilities also include partnering with internal subject matter experts to strategize and plan communication campaigns, focusing on clarity and alignment in company communications.
Education and Expertise
Ally Northrup earned her Bachelor's Degree in Communication Studies and Journalism: Strategic Communication from The University of Kansas, where she studied from 2013 to 2016. This educational background has equipped her with the skills necessary for her role in communications, allowing her to effectively create materials and campaigns that enhance internal communication efforts.
Previous Experience
Before joining Advance Auto Parts, Ally Northrup worked at Pinnacle Technology Inc. as a Marketing and Technical Writer from 2017 to 2018. In this position, she contributed to the creation of marketing materials and technical documentation. Additionally, she served as a Brand and Communications Summer Associate at Lockton Companies in 2016, where she gained experience in brand communication for a duration of three months.
Communication Strategies and Initiatives
In her current role, Ally Northrup focuses on identifying opportunities for improvement in company communications. She supports the planning and execution of both in-person events and virtual meetings, which includes designing signage and developing attendee surveys. Her work emphasizes the importance of clarity, accuracy, and alignment in internal messaging, contributing to the overall effectiveness of communication within the organization.