Brandon L. Paris, MBA, MSc
About Brandon L. Paris, MBA, MSc
Brandon L. Paris, MBA, MSc, serves as the Sr. Director of Customer Insights and Analytics at Advance Auto Parts, where he focuses on developing new analytic capabilities. He has a strong background in machine learning, competitive strategy, and extensive experience in both B2C and B2B environments.
Work at Advance Auto Parts
Brandon L. Paris serves as the Sr. Director of Customer Insights and Analytics at Advance Auto Parts. He has held this position since 2021, contributing to the company's strategic initiatives in the Raleigh-Durham-Chapel Hill area. In this role, he focuses on developing new analytic capabilities that enhance the company's understanding of customer behavior and market trends. His work involves leveraging data to inform decision-making processes and improve overall business performance.
Education and Expertise
Brandon L. Paris holds multiple degrees that underpin his expertise in analytics and business strategy. He earned a Bachelor of Science degree from North Carolina Central University, followed by a Master of Business Administration from the University of Rochester - Simon Business School. He also achieved a Master of Science from Iowa State University. His educational background equips him with a strong foundation in machine learning, competitive strategy, and business analytics.
Background
Brandon L. Paris has a diverse professional background that spans both B2C and B2B contexts. His experience includes roles in research and development, consumer insights, and pricing operations. This breadth of experience allows him to approach customer analytics from multiple perspectives, ensuring comprehensive insights that drive business strategies.
Achievements
Brandon L. Paris is recognized for his innovative techniques in unlocking insights from data. He specializes in simulated test markets and predictive analytics, which are critical for understanding consumer behavior and market dynamics. His ability to deliver concise summaries in business language has made a significant impact on organizational decision-making processes.