Brian Hicks
About Brian Hicks
Brian Hicks serves as the Regional Vice President of Sales and Operations at Advance Auto Parts, where he focuses on succession planning and operational efficiency. He has a diverse background in sales and management, having held various leadership roles at companies like PepsiCo, Aramark K12, and Keurig Dr Pepper Inc.
Current Role at Advance Auto Parts
Brian Hicks serves as the Regional Vice President of Sales and Operations at Advance Auto Parts, a position he has held since 2023. In this role, he focuses on leveraging multiple channels to support succession planning that aligns with the long-term needs of the business. His responsibilities include overseeing sales strategies and operational efficiencies within the Midwest region.
Previous Experience at PepsiCo
Brian Hicks has extensive experience with PepsiCo - Pepsi Beverages Company, where he held several positions from 2007 to 2017. He began as a Business Development Sales Manager in the Mid-Atlantic Business Unit for one year. He then advanced to Director of Sales, serving for four years in West Virginia and Kentucky. His final role at PepsiCo was Market Director - General Manager, where he worked for five years in Kentucky and Indiana.
Experience at Aramark K12
From 2017 to 2019, Brian Hicks worked as Regional Vice President at Aramark K12. His role involved managing operations in the Central USA K-12 sector, focusing on hybrid service models. This position contributed to his expertise in the education sector and operational management.
Role at Keurig Dr Pepper Inc.
Brian Hicks served as Vice President of Sales at Keurig Dr Pepper Inc. from 2019 to 2023. In this role, he operated in a hybrid capacity across the Central United States, where he was responsible for driving sales initiatives and collaborating with various stakeholders to achieve growth objectives.
Educational Background
Brian Hicks studied at the University of Mary Washington, where he earned a degree in Accounting and Finance from 1988 to 1990. He also attended Marshall University from 1990 to 1993, achieving a B.A. in Finance, Business Law, and Economics. Additionally, he completed a brief period of study at Virginia Episcopal School from 1987 to 1988.