Bryce Ferguson
About Bryce Ferguson
Bryce Ferguson is a Field Marketing and Sponsorships Specialist at Advance Auto Parts, where he designs and implements marketing activities for customer acquisition and retention. He holds a Bachelor's degree in Business Administration with a concentration in Marketing from North Carolina State University, and has experience in creating national marketing campaigns and overseeing sponsorship programs.
Current Role at Advance Auto Parts
Bryce Ferguson currently serves as a Field Marketing and Sponsorships Specialist at Advance Auto Parts. In this role, he designs and implements go-to-market activities aimed at customer acquisition and retention for new store locations. He has been with the company since 2023, working in Raleigh, North Carolina. His responsibilities include overseeing national sponsorship programs and agency partnerships to enhance brand engagement.
Previous Experience at Advance Auto Parts
Prior to his current position, Bryce Ferguson worked at Advance Auto Parts as a Marketing Promotions Specialist from 2022 to 2023. He also held a role in Market Activation for two months in 2021. During his time in these positions, he created national marketing campaigns to drive store traffic and boost B2C sales, and coordinated with regional sales teams to execute marketing activation events for both B2B and B2C customers.
Education and Expertise
Bryce Ferguson studied at North Carolina State University, where he earned a Bachelor's degree in Business Administration with a concentration in Marketing. His academic journey spanned from 2018 to 2022, providing him with a solid foundation in marketing principles and strategies that he applies in his professional roles.
Marketing Skills and Activities
In his professional capacity, Bryce Ferguson focuses on designing and implementing marketing strategies that facilitate customer acquisition and retention. He coordinates marketing activation events and oversees national sponsorship programs, utilizing his expertise to enhance brand engagement and drive sales for Advance Auto Parts.