Chris Reynolds
About Chris Reynolds
Chris Reynolds is a Senior Manager of Analytics at Advance Auto Parts, with over eight years of experience in e-commerce and digital merchandising. He has held various managerial roles at companies such as HSN, Lowe's, and Office Depot, focusing on data analysis, customer segmentation, and process improvement.
Current Role at Advance Auto Parts
Chris Reynolds serves as the Sr Manager of Analytics at Advance Auto Parts, a position he has held since 2020. Based in Raleigh, North Carolina, he focuses on leveraging data to drive strategic decisions and enhance overall performance. His role involves analyzing key performance indicators (KPIs) to inform business strategies and improve customer engagement.
Previous Experience at HSN
Before joining Advance Auto Parts, Chris Reynolds worked at HSN in various roles, including Director of Site Experience and Site Experience Manager. His tenure at HSN lasted from 2014 to 2017, during which he was responsible for digital category management and site merchandising. He contributed to enhancing the online shopping experience by defining customer segments and personalizing offers across marketing channels.
Experience at Lowe's Companies, Inc.
Chris Reynolds held multiple positions at Lowe's Companies, Inc., including Digital Merchandising Manager and Lead of Digital Analytics and Reporting. His time at Lowe's spanned from 2018 to 2020. He focused on digital merchandising strategies and developed a new reporting structure using Power BI, which improved data analysis capabilities within the organization.
Educational Background
Chris Reynolds earned his Master of Business Administration (M.B.A.) in Marketing from East Carolina University, where he studied from 2008 to 2012. He also obtained a Bachelor's Degree in Marketing from the same institution, completing his studies in 2008. His educational background provides a strong foundation for his expertise in e-commerce and analytics.
Skills and Expertise
Chris Reynolds possesses advanced skills in SQL and Power BI, which he utilizes for data collection and reporting. He is proficient in tools such as Coremetrics, Google Analytics, and Site Catalyst for site content analysis. Additionally, he is known for his ability to develop skilled site merchandisers through comprehensive training sessions and for fostering team synergy through effective brainstorming.