Cliff Cermak
About Cliff Cermak
Cliff Cermak is a seasoned communications professional currently serving as the Sr. Brand PR Manager at Advance Auto Parts. With extensive experience in public relations and media relations, he has successfully managed high-impact campaigns and secured significant media placements throughout his career.
Work at Advance Auto Parts
Cliff Cermak has been serving as the Senior Brand PR Manager at Advance Auto Parts since 2020. In this role, he manages public relations strategies and campaigns to enhance the brand's visibility. He has successfully secured media placements in prominent outlets, including Forbes, to showcase the company's commitment to local short track racing through various motorsports initiatives. Cermak also leads communications for new store openings and has implemented community-focused programs, such as the 'Fix It' gift card initiative in collaboration with local police departments across over 45 markets in the United States.
Previous Experience at Bojangles' Restaurants, Inc.
Cermak held multiple positions at Bojangles' Restaurants, Inc. from 2015 to 2020. He began as a PR & Media Relations Specialist from 2015 to 2017, where he focused on enhancing the brand's media presence. He then transitioned to the role of Brand Manager in 2019, after serving as the PR & Media Relations Manager from 2018 to 2019. During his tenure, he managed integrated PR campaigns, including the 'Drive of Your Life' campaign, which achieved 293 million media impressions, and the 'Big Game Most Valuable Play' campaign, which garnered over 800 million impressions.
Experience at Family Dollar
Cliff Cermak worked at Family Dollar from 2009 to 2015, where he held two roles. Initially, he served as a Communications Specialist from 2009 to 2013, focusing on internal and external communications. He then advanced to the position of Community Affairs Specialist from 2013 to 2015. In these roles, he contributed to the company's communication strategies and community engagement initiatives, enhancing the brand's public image during his time in Matthews, North Carolina.
Education and Expertise
Cermak earned a Bachelor of Arts degree in Communications with a focus on Public Relations from Wingate University, where he studied from 2005 to 2009. His educational background has equipped him with the skills necessary for effective communication and public relations management. Cermak's expertise includes leading media training sessions for company leadership, preparing them for interviews on topics such as enterprise data, product UL certification, and industry trends.