Craig Keefer
About Craig Keefer
Craig Keefer serves as the Director of Visual Merchandising - Customer Experience at Advance Auto Parts, a position he has held since 2023. With over 29 years of experience in the retail sector, he has held various roles in visual merchandising and management across multiple companies.
Current Role at Advance Auto Parts
Craig Keefer serves as the Director of Visual Merchandising - Customer Experience at Advance Auto Parts since 2023. He is based in Raleigh, North Carolina, and works on-site. In this role, Keefer focuses on enhancing customer experience through effective visual merchandising strategies.
Previous Experience in Visual Merchandising
Keefer has extensive experience in visual merchandising, having held various roles in the retail sector. He previously worked at Advance Auto Parts from 2001 to 2004 as Director of Visual Merchandising. He also served as the Store Development/Visual Merchandising Manager at WW Grainger from 1998 to 2001 and as AVP of Visual Merchandising at Icahn Automotive Group LLC from 2015 to 2018.
Military Background
Before his career in retail, Keefer served in the US Air Force as an Air Traffic Control Clerk from 1982 to 1986. This role provided him with foundational skills in teamwork and operational management.
Consulting and Independent Work
From 2019 to 2021, Keefer worked as an Independent Consultant, specializing in the retail industry. This role allowed him to leverage his extensive experience to provide insights and strategies to various clients in the retail sector.
Career Overview and Expertise
With over 29 years of experience in the retail sector, Keefer has developed expertise in retail and wholesale management, as well as merchandising. His career includes significant roles at Pep Boys and Western Auto, where he contributed to visual merchandising and merchandise placement strategies.