Darren Zap
About Darren Zap
Darren Zap is a Senior Digital Marketing Manager at Advance Auto Parts, specializing in paid search, shopping, and display marketing. He has extensive experience in digital marketing and customer segmentation, having previously held positions at Office Depot, AutoZone, and DRB Capital.
Current Role at Advance Auto Parts
Darren Zap serves as the Senior Digital Marketing Manager at Advance Auto Parts, focusing on Paid Search, Shopping, and Display Marketing. He has held this position since 2021, contributing to the company's digital marketing strategies. His role involves developing and implementing data-driven marketing initiatives aimed at enhancing customer engagement and retention.
Previous Experience at Office Depot
Darren Zap has extensive experience at Office Depot, where he held multiple senior marketing roles. He worked as a Senior Marketing Manager for Display Advertising from 2017 to 2018, followed by a position as Senior Marketing Manager for Paid Search and Shopping from 2018 to 2019. During his tenure, he focused on optimizing digital advertising strategies to improve customer acquisition and retention.
Background in Research and Guest Services
Before his marketing career, Darren Zap worked as a Research Analyst at DRB Capital from 2014 to 2015. He also gained experience in the hospitality industry, serving as a Guest Service Agent at Winter Park Resort and Xanterra Parks & Resorts. His background in guest services provided him with valuable insights into customer needs and service excellence.
Education and Expertise
Darren Zap earned a Bachelor of Science degree in Liberal Arts and Sciences from the University of Central Florida, where he studied from 1997 to 2004. His educational background complements his expertise in digital marketing, particularly in identifying key customer segments and implementing people-based marketing strategies.
Skills in Digital Marketing and Organizational Change
Darren Zap specializes in data-driven marketing strategies that focus on customer growth and retention. He possesses strong problem-solving skills and a collaborative spirit, which enable him to navigate organizational hierarchies effectively. His strategic approach to marketing has facilitated impactful organizational change throughout his career.