Darrien Patterson
About Darrien Patterson
Darrien Patterson is a Senior Marketing Manager at Advance Auto Parts, specializing in the DieHard brand. He has a diverse background in marketing and brand management, with experience at notable companies such as Nielsen and Conagra Brands.
Current Role at Advance Auto Parts
Darrien Patterson currently holds the position of Senior Marketing Manager for DieHard at Advance Auto Parts, a role he has occupied since 2022. In this capacity, he is responsible for leading marketing strategies and initiatives for the DieHard brand. His previous experience at Advance Auto Parts includes serving as Business Transformation Manager and Senior Manager of Strategy & Transformation. This extensive background within the company positions him to effectively drive marketing and e-commerce growth initiatives.
Education and Expertise
Darrien Patterson has a solid educational background, having earned a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management, where he studied from 2020 to 2022. Prior to that, he obtained a Bachelor of Arts (BA) from Northwestern University from 2009 to 2013. His educational experiences have equipped him with the skills necessary for his roles in marketing and brand management.
Professional Background
Darrien Patterson has held various positions in marketing and brand management throughout his career. He worked at Nielsen Company from 2013 to 2017, where he served as a Client Solutions Associate and later as Corporate Audit Staff. He also completed an MBA Brand Management Internship at Conagra Brands in 2021. His experience includes evaluating and improving the P&Ls of global business units, particularly in Latin America, during his tenure in the Nielsen Corporate Finance & Audit Leadership Program.
Leadership Roles
In addition to his professional roles, Darrien Patterson has demonstrated leadership in various capacities. He served as Vice President of Marketing for Kellogg's Black Management Association and Vice President of Corporate Relations for the Kellogg Marketing Club. These positions reflect his commitment to fostering community and collaboration within the marketing field.
Interests and Hobbies
Darrien Patterson is an avid sports fan, particularly of big-4 sports, and frequently attends live games, especially those featuring his hometown teams. He is also a fledgling NFT collector and an early adopter of cryptocurrency, indicating his interest in emerging technologies and digital assets. Additionally, he enjoys 'secret shopping' at Advance Auto Parts retail locations to identify enhancements for his 2007 Jeep Wrangler.