Jason Boertje, MBA
About Jason Boertje, MBA
Jason Boertje is the Director of Division Marketing at Advance Auto Parts, where he has worked since 2020. He is known for modernizing the Carquest brand and implementing successful marketing strategies that significantly increased sales and online visibility.
Work at Advance Auto Parts
Jason Boertje has served as the Director of Division Marketing at Advance Auto Parts since 2020. In this role, he has been instrumental in developing marketing strategies that enhance brand visibility and drive sales. His initiatives include the Carquest by Advance DIY affiliation program, which improved retail practices in independent stores and contributed to a significant increase in sales. Additionally, he has focused on enhancing search engine optimization (SEO) for Carquest stores, achieving high visibility in search results.
Previous Experience at MasterCraft Boat Company
Before joining Advance Auto Parts, Jason Boertje worked at MasterCraft Boat Company for a total of 10 years. He held the position of Director of Marketing from 2009 to 2019, where he was responsible for overseeing marketing strategies and initiatives. Prior to that, he served as the Corporate Communications Manager from 2004 to 2009, managing internal and external communications. His tenure at MasterCraft Boat Company took place in the Knoxville, Tennessee area.
Education and Expertise
Jason Boertje earned his Bachelor of Business Administration (BBA) degree with an emphasis in Music Business from Belmont University, studying from 1994 to 1998. He later pursued a Master of Business Administration (MBA) in Marketing at the Haslam College of Business at the University of Tennessee, completing his studies in 2004. His educational background has equipped him with a strong foundation in business and marketing principles.
Achievements in Marketing Strategy
During his career, Jason Boertje has led several successful marketing initiatives. He developed a brand redesign for Carquest, modernizing its aesthetic from its original 1984 design to create visual differentiation across all channels. He also launched three localized marketing platforms that provided over 50 semi-customizable marketing tactics for independent stores. His implementation of a digital paid media strategy across 700 markets resulted in a remarkable return on ad spend (ROAS) of nearly 700% year-over-year.
Early Career at Waves, Inc
Jason Boertje began his professional career at Waves, Inc, where he worked as an Assistant Controller from 1998 to 2003. In this role, he was responsible for financial management and reporting. This early experience contributed to his understanding of business operations and financial oversight, which he later applied in his marketing roles.