Jeff Kincaid
About Jeff Kincaid
Jeff Kincaid is a Search Engine Optimization Analyst with a background in web development and SEO strategy. He has significantly improved online visibility and operational efficiency for Advance Auto Parts and previously for Pypes Performance Exhaust.
Work at Advance Auto Parts
Currently, Jeff Kincaid serves as a Search Engine Optimization Analyst at Advance Auto Parts, a position he has held since 2019. In this role, he manages the local ecosystem for 6075 stores across two banners and four business units. He has led significant initiatives, including the redesign of the store locator to enhance user experience and interface. Kincaid has also implemented processes that have improved data management and visibility of store services across various platforms.
Education and Expertise
Jeff Kincaid studied at Los Angeles City College, where he earned an Associate of Arts and Sciences (AAS). His educational background has equipped him with the foundational knowledge necessary for his career in search engine optimization and web development. Kincaid's expertise includes local SEO strategies, user experience design, and data management, which he applies in his current role to drive traffic and improve online visibility.
Background
Before joining Advance Auto Parts, Jeff Kincaid worked at Pypes Performance Exhaust, LLC as a Web Developer and SEO Strategist from 2014 to 2019. During his five years in this role, he developed skills in web development and search engine optimization, laying the groundwork for his current position. His experience in both technical and strategic aspects of SEO has contributed to his effectiveness in managing local SEO initiatives.
Achievements
Jeff Kincaid has achieved notable results in his role at Advance Auto Parts. He successfully reduced the time to market for new store opening pages and third-party listings, enabling them to appear online 21 days earlier. Kincaid also designed local intent pages that increased hyper-local traffic by 15%. Additionally, he has implemented processes that eliminated stale data for hours of operation management, ensuring accurate and up-to-date information.
Cost Savings and Efficiency Improvements
In his tenure at Advance Auto Parts, Jeff Kincaid has contributed to significant cost savings. He achieved operational expenditure reductions of $400,000 in 2023, $500,000 in 2022, and $400,000 in 2021. These savings reflect his focus on efficiency and effective management of resources within the organization.