Jen Mara
About Jen Mara
Jen Mara serves as the Director of Advertising and Media at Advance Auto Parts, a position she has held since 2020. With extensive experience in marketing and advertising, she has previously worked at Red Hat and other agencies, bringing a strong background in both political science and law to her roles.
Work at Advance Auto Parts
Jen Mara has served as the Director of Advertising and Media at Advance Auto Parts since 2020. In this role, she oversees advertising strategies and media planning, contributing to the company's marketing efforts in Raleigh, North Carolina. Her experience in this position spans four years, during which she has played a key role in shaping the brand's advertising initiatives.
Previous Experience at Red Hat
Before joining Advance Auto Parts, Jen Mara had a significant tenure at Red Hat. She worked there for 13 years in various roles, including Senior Manager of Brand Strategy and Senior Manager of Global Campaigns and Media. Her responsibilities included managing marketing strategies and campaigns, which helped enhance Red Hat's brand presence. She also served as Manager of Global Marketing and Campaign Manager for North America Field Marketing during her time at the company.
Educational Background
Jen Mara holds a Juris Doctor (JD) degree from the University of Louisville School of Law, where she studied from 1993 to 1996. Prior to this, she earned a Bachelor of Arts (BA) in Political Science from the University of North Carolina at Chapel Hill, completing her studies from 1987 to 1991. Her educational background in law and political science supports her expertise in advertising and marketing.
Early Career in Advertising
Jen Mara began her career in advertising at Cone, where she worked as an Account Executive from 1991 to 1993. She then moved to FGI Advertising, serving as an Account Executive from 1997 to 1999, and later worked at McKinney as an Account Supervisor from 1999 to 2004. Her early experiences in these roles provided her with a foundation in creative development and media, which she has leveraged in her subsequent positions.
Diverse Client Experience
Throughout her career, Jen Mara has worked with a diverse range of clients across various sectors, including restaurant, retail, healthcare, and financial services. This breadth of experience has equipped her with a comprehensive understanding of different market dynamics and consumer behaviors, enhancing her effectiveness in advertising and media strategies.