Joseph Z.
About Joseph Z.
Joseph Z. is a Senior SEO Analyst currently working at Advance Auto Parts, with a background in digital marketing and technical SEO. He has held various positions in notable companies, contributing to significant improvements in organic traffic and site architecture.
Work at Advance Auto Parts
Joseph Z. currently holds the position of Senior SEO Analyst at Advance Auto Parts, where he has been employed since 2021. His role involves overseeing SEO strategies and initiatives to enhance the company's online presence. He works remotely and is responsible for implementing best practices in search engine optimization to drive organic traffic and improve website performance.
Previous Experience in SEO and Digital Marketing
Before joining Advance Auto Parts, Joseph Z. accumulated extensive experience in SEO and digital marketing across various organizations. He worked as a Technical SEO Strategist at Marathon Consulting for three months in 2020, and at TheeDigital for two years from 2018 to 2020. Additionally, he served as an SEO Manager and Digital Marketing Associate at MRO Electric and Supply Company, contributing to the company's digital marketing strategies from 2017 to 2020.
Education and Expertise
Joseph Z. earned a Bachelor of Science degree in Psychology and Communications Media from Indiana University of Pennsylvania, where he studied from 2014 to 2016. He also holds an Associate’s Degree in Liberal Arts from Butler County Community College, completed in 2014. Furthering his education, he obtained a Brand Management and Strategic Communications Certificate from The Washington Center for Internships and Academic Seminars in 2016.
Technical SEO Contributions
Joseph Z. has played a significant role in various technical SEO initiatives throughout his career. He has been instrumental in increasing organic traffic by approximately 38% year-over-year through the deployment of SEO products. His contributions include restructuring site-wide information architecture, leading SEO efforts during website migrations, and enhancing technical capabilities such as Akamai Edge Redirector Cloudlet deployment.
Internship and Early Career Experience
Joseph Z. began his career with a digital marketing internship at the American Association of State Colleges and Universities in 2016. He also worked as a Contributing Writer for The Penn at Indiana University of Pennsylvania and served as Project Manager for the Center for Media Production and Research in 2015. These early experiences laid the foundation for his expertise in digital marketing and SEO.