Michelle Laslo Cassell
About Michelle Laslo Cassell
Michelle Laslo Cassell serves as the Director of Customer Insights at Advance Auto Parts, a position she has held since 2020. With extensive experience at PepsiCo in various insights and strategy roles, she has developed a strong background in customer and category insights over her career.
Current Role at Advance Auto Parts
Michelle Laslo Cassell serves as the Director of Customer Insights at Advance Auto Parts. She has held this position since 2020 and is based in Raleigh, North Carolina. In her role, she focuses on understanding customer behavior and preferences to enhance the company's strategies and offerings.
Previous Experience at Advance Auto Parts
Prior to her current position, Michelle worked at Advance Auto Parts as the Senior Manager of Customer Insights from 2018 to 2020. During her tenure, she contributed to the development of customer-centric strategies that informed business decisions.
Career at PepsiCo
Michelle's extensive career at PepsiCo spanned multiple roles over several years. She served as the Director of Customer & Category Insights from 2011 to 2012 and later as the Director of Consumer Insights from 2012 to 2015. Additionally, she held the position of Director of Customer & Channel Insights from 2015 to 2017 and was the Insights Capability Lead from 2017 to 2018.
Educational Background
Michelle Laslo Cassell earned her Bachelor of Business Administration (BBA) from Ohio University, where she studied from 1989 to 1993. She furthered her education by obtaining a Master of Business Administration (MBA) from the University of Pittsburgh - Joseph M. Katz Graduate School of Business, completing her studies from 1997 to 2000.
Early Career and Experience
Michelle began her career at IRI as a Client Services Manager from 1995 to 1997. She also worked at PepsiCo in various roles, including Senior Insights Manager from 2005 to 2008 and Category Manager for the Southeast Region from 2000 to 2005. Her diverse experiences have contributed to her expertise in customer insights and strategy.