Mike Puffenbarger
About Mike Puffenbarger
Mike Puffenbarger serves as the Manager of Video Production in the Department of Team Member Knowledge and Engagement at Advance Auto Parts, where he has worked since 1999. He specializes in storytelling for video production, focusing on training, communication, marketing, and social media.
Work at Advance Auto Parts
Mike Puffenbarger has worked at Advance Auto Parts since 1999, holding the position of Manager of Video Production in the Department of Team Member Knowledge and Engagement. In this role, he has been instrumental in producing video content aimed at enhancing training, communication, and marketing efforts within the company. Puffenbarger has also played a significant role in the development and management of one of the nation's first business TV and digital signage networks at Advance Auto Parts.
Education and Expertise
Mike Puffenbarger earned a Bachelor of Science degree in Communications with a focus on Radio and TV from Radford University, where he studied from 1988 to 1991. Prior to that, he completed a College Prep program at Franklin High School from 1984 to 1988. His educational background has provided him with a solid foundation in storytelling, which he emphasizes as a core element in video production for various applications, including training and marketing.
Background
Puffenbarger has a long-standing career in video production, particularly within the automotive retail sector. Since 2008, he has been responsible for producing video content focused on Consumer Education, Training, and Motorsports Marketing. His extensive experience in the field has allowed him to adapt to the evolving needs of the company and its team members.
Achievements
Throughout his tenure at Advance Auto Parts, Mike Puffenbarger has seen a significant increase in demand for new video content and e-learning initiatives. This surge in requests reflects the effectiveness of his team's work in engaging and educating team members. In 2012, he expanded his role to include producing videos that enhance the knowledge and engagement of 74,000 team members, demonstrating his commitment to improving internal communication and training.