Priyanka Rai
About Priyanka Rai
Priyanka Rai is the Director of CRM at Advance Auto Parts, where she has worked since 2022. She has extensive experience in CRM and product management, having held various roles at companies such as Pearson, Biogen, and Avalara.
Work at Advance Auto Parts
Priyanka Rai has been serving as the Director of CRM at Advance Auto Parts since 2022. In this role, she focuses on high-impact omnichannel CRM delivery by collaborating with design, product, engineering, and data teams. Her leadership aims to enhance customer engagement and streamline CRM processes within the organization.
Previous Experience in CRM and IT Consulting
Prior to her current position, Priyanka Rai worked at several notable companies. She was a Salesforce Solution Manager at Pearson from 2017 to 2021, where she managed CRM solutions. Before that, she served as a CRM Consultant at Biogen from 2014 to 2017, and as an IT Consultant at Health Plans, Inc. for a brief period in 2012. Additionally, she worked at Express Scripts as an IT Consultant from 2013 to 2014 and at Avalara as a Senior Product Manager Salesforce from 2021 to 2022.
Education and Expertise
Priyanka Rai holds a Master's degree in Business/Corporate Communications from Hawaii Pacific University. She also earned a Master of Business Administration (MBA) from Devi Ahilya Vishwavidyalaya. Her educational background supports her expertise in CRM strategy, product development, and customer experience transformation.
Achievements in CRM Strategy and Management
Throughout her career, Priyanka Rai has established best practices for product development and omni-channel deliveries. She has successfully managed a budget exceeding $100 million while overseeing global teams of over 70 employees. Her work emphasizes transforming manual processes into no-code/low-code solutions, enhancing efficiency and effectiveness in CRM operations.
Focus on Customer Experience Transformation
Priyanka Rai is dedicated to delivering a comprehensive customer experience through a B2B and B2C CRM vision and transformation strategy. She has developed product strategies from concept through launch, ensuring alignment with organizational goals and enhancing overall customer engagement.