Rachel Barnes
About Rachel Barnes
Rachel Barnes serves as the Sr. Manager of Pro Digital Experience at Advance Auto Parts, where she leads B2B digital marketing strategies. She has extensive experience in digital marketing and analytics, having previously held positions at Align Technology, Gorman Health Group, and other organizations.
Current Role at Advance Auto Parts
Rachel Barnes serves as the Sr. Manager of Pro Digital Experience at Advance Auto Parts since 2020. In this role, she leads the strategy for B2B digital marketing campaigns that align with the company's Pro Business objectives. Her responsibilities include planning and executing customer marketing campaigns across various digital channels, such as web, email, social media, and paid display. Rachel focuses on optimizing the digital marketing approach to enhance customer engagement and drive business growth.
Previous Experience in Digital Marketing
Prior to her current position, Rachel Barnes worked at Align Technology as the Sr. Digital Marketing Manager for Invisalign from 2017 to 2020. During her tenure, she was involved in digital marketing initiatives that supported the brand's objectives. Additionally, she held the position of Marketing Manager at National Trade Productions for a brief period in 2012 and worked at Gorman Health Group in various roles, including Director of Sales & Marketing Analytics and Associate Director, Sales and Marketing Analytics, from 2012 to 2017.
Education and Qualifications
Rachel Barnes earned her Bachelor's degree in Advertising from the University of Tennessee, Knoxville, where she studied from 2004 to 2008. This educational background provided her with foundational knowledge in marketing principles and strategies, which she has applied throughout her career in various marketing roles.
Expertise in Digital Marketing Strategy
Rachel Barnes specializes in utilizing customer data to inform and enhance digital marketing strategies. She focuses on optimization, automation, and personalization within digital campaigns to improve customer experiences. Her approach ensures that digital marketing efforts are aligned with broader business goals, creating a cohesive online presence that supports organizational objectives.