Rachel Johnston
About Rachel Johnston
Rachel Johnston is an Ecommerce Product Marketing Manager at Advance Auto Parts, where she has worked for 16 years. She specializes in developing customer-centric promotional strategies and has extensive experience in digital marketing campaign execution.
Work at Advance Auto Parts
Rachel Johnston has served as the Ecommerce Product Marketing Manager at Advance Auto Parts since 2008. With over 16 years of experience in this role, she operates from Roanoke, Virginia. Her responsibilities include developing and implementing customer-centric promotional strategies tailored for ecommerce platforms. Her long tenure at Advance Auto Parts highlights her commitment to enhancing the company's digital marketing efforts.
Education and Expertise
Rachel Johnston earned her Bachelor's Degree in Business Administration with a focus on Human Resource Management from East Tennessee State University in Johnson City, Tennessee. Her educational background provides a solid foundation for her work in ecommerce product marketing, enabling her to effectively understand and address customer needs within the digital marketplace.
Background
Rachel Johnston has built a career centered around ecommerce and digital marketing. Her extensive experience includes tactical campaign execution, which is crucial for driving successful marketing initiatives. Based in Roanoke, Virginia, she has developed a strong understanding of the ecommerce landscape, allowing her to create effective promotional strategies.
Specialization in Ecommerce Marketing
Rachel Johnston specializes in developing customer-centric promotional strategies for ecommerce platforms. Her focus on understanding customer behavior and preferences informs her marketing initiatives, ensuring they resonate with target audiences. This specialization is key to her role at Advance Auto Parts, where she aims to enhance the online shopping experience.