Rebecca Diaz Castrejon
About Rebecca Diaz Castrejon
Rebecca Diaz Castrejon is a Hispanic Marketing Editor and Copywriter currently working at Advance Auto Parts in Raleigh, North Carolina. With extensive experience in social media strategy and community engagement, she has held various roles in marketing and communications, focusing on content creation for Hispanic audiences.
Current Role at Advance Auto Parts
Rebecca Diaz Castrejon currently serves as a Hispanic Marketing Editor and Copywriter at Advance Auto Parts, a position she has held since May 2023. In this role, she focuses on developing marketing strategies that resonate with the Hispanic audience in the United States and Puerto Rico. Her responsibilities include creating content across various platforms, including digital, social media, print, radio, and in-store promotions.
Previous Experience in Advertising
Prior to her current role, Rebecca worked at Acento Advertising in Santa Monica, California. She held two positions there: Social Media Marketing Manager from 2021 to 2022 and Social Media Strategist from 2022 to 2023. In these roles, she was responsible for crafting social media strategies and engaging with diverse audiences, enhancing brand visibility and community interaction.
Background in Community Engagement
Rebecca has a background in community engagement, having served as a Community Engagement Officer at Equitable Food Initiative from 2020 to 2021. In this capacity, she worked to foster relationships within communities, promoting initiatives that support equitable food practices. She also held the position of Bilingual Digital & Communications Associate at the same organization from 2018 to 2020.
Education and Professional Development
Rebecca studied at Southwestern Community College District, where she earned an Associate’s Degree in Radio, Television, and Digital Communication from 2008 to 2013. She also obtained a Professional Certificate in Digital Communication and Media/Multimedia during her studies there. Additionally, she pursued further education at San Diego State University, achieving a Professional Certificate in Digital and Social Media from 2010 to 2013. Currently, she is studying Communication at Universidad Autónoma de Baja California.
Expertise in Hispanic Marketing
Rebecca possesses expertise in copyediting and copywriting specifically tailored to the Hispanic market in the United States. Her experience spans various roles, including Editor in Chief at Business Review América Latina and Sr. Social Media Community Manager & Copywriter at Meredith Corporation. This diverse background equips her with the skills necessary to effectively engage and communicate with Hispanic audiences.