Robert Kim
About Robert Kim
Robert Kim is a Marketing Manager at Advance Auto Parts, specializing in DIY Customer Experience and Loyalty. He has extensive experience in marketing roles across various industries, including significant positions at Leo Burnett, WFMY News 2, and McDonald's Corporation.
Current Role at Advance Auto Parts
Robert Kim serves as the Marketing Manager for DIY Customer Experience at Advance Auto Parts, a position he has held since 2021. He operates in the Raleigh-Durham-Chapel Hill area, focusing on enhancing customer experiences for DIY automotive enthusiasts. Additionally, he has been the Product Marketing Manager for Loyalty since 2019, where he is responsible for developing and implementing marketing strategies aimed at fostering customer loyalty.
Previous Experience in Marketing
Before joining Advance Auto Parts, Robert Kim held several significant marketing roles. He was the Marketing Director at WFMY News 2 from 2016 to 2019, where he managed marketing strategies for the Greensboro/Winston-Salem area. Prior to that, he worked as the Vice President of Marketing at Logan's Roadhouse for one year and as Director of Marketing and Analysis at Don Pablo's for one year. His extensive experience also includes a long tenure at McDonald's Corporation, where he served as Regional Marketing Leader for 17 years across five U.S. regions.
Education and Academic Background
Robert Kim studied Fine/Studio Arts at Ohio Wesleyan University from 1981 to 1983, where he achieved an incomplete degree. He later attended The University of Connecticut, earning a Bachelor of Science in General Studies from 1995 to 1997. His educational background reflects a diverse range of interests, contributing to his creative approach in marketing.
Achievements in the Marketing Field
Throughout his career, Robert Kim has made notable contributions to the marketing industry. He provided strategic insights that helped a TV station win the Edward R. Murrow award for outstanding digital and social media content. Additionally, he created an Emmy-nominated TV commercial, showcasing his ability to produce impactful marketing materials. His work has consistently demonstrated a commitment to excellence in marketing.
Creative Pursuits and Personal Projects
In addition to his professional marketing career, Robert Kim is a published writer and amateur artist. He has showcased his creative work on a personal website, reflecting his passion for the arts. This creative outlet complements his marketing expertise, allowing him to approach projects with a unique perspective.