Sean Martell
About Sean Martell
Sean Martell serves as the Marketing Category Manager for Paint & Body Equipment at Advance Auto Parts, where he has worked since 2020. With extensive experience in marketing management across various companies, he focuses on driving sales growth and enhancing customer service in the automotive sector.
Work at Advance Auto Parts
Sean Martell has been serving as the Marketing Category Manager for Paint & Body Equipment, Tools, and Equipment at Advance Auto Parts since 2020. In this role, he focuses on driving sales growth and profitability for Carquest distribution centers and stores. He is responsible for rebuilding marketing solutions, including catalogues, flyers, and digital offers, to achieve measurable sales growth in key segments. His efforts also include negotiating personal protective equipment purchases to address supply volatility and enhance customer service levels.
Previous Experience in Marketing
Before joining Advance Auto Parts, Sean Martell held various marketing roles at Clorox. He worked as a Marketing Manager for Automotive and Specialty from 2001 to 2004 and as a Senior Brand Manager for Brita Water Filters from 1996 to 2000. Additionally, he served as Brand Manager for Brita Pressurized Products in North America for one year in 2000 to 2001. His experience at Clorox provided him with a strong foundation in brand management and marketing strategies.
Experience at Canadian Tire
Sean Martell worked at Canadian Tire for over a decade, holding multiple positions. He was the Divisional Manager for Retail Brands from 2005 to 2008 and later served as the Category Business Manager for Automotive from 2008 to 2019. In these roles, he managed product portfolios and focused on driving sales growth in the automotive sector. His experience at Canadian Tire contributed to his expertise in retail marketing and category management.
Education and Expertise
Sean Martell studied at Wilfrid Laurier University, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing. His educational background supports his extensive experience in marketing and brand management across various industries, including automotive and consumer goods.
Marketing Initiatives and Strategies
In his current role and previous positions, Sean Martell has been involved in several marketing initiatives. He assists in overhauling procurement and inventory management systems to improve reporting and flexibility for future sales and marketing programs. He also creates vendor partnerships for online product sales training, aiming to enhance the field team's product knowledge and improve customer trust through better product recommendations.