Steven V. Hagen
About Steven V. Hagen
Steven V. Hagen serves as the Sr. Director of Enterprise Ecommerce Product, Merchandising, and SEO at Advance Auto Parts, where he has worked since 2023. He has a background in psychology and extensive experience in eCommerce product strategy and management.
Work at Advance Auto Parts
Steven V. Hagen serves as the Senior Director of Enterprise Ecommerce Product, Merchandising, and SEO at Advance Auto Parts since 2023. He operates in a hybrid role based in Raleigh, North Carolina. In this position, he manages the eCommerce team's executive updates and presentations to the C-Suite, ensuring that strategic initiatives align with corporate objectives. He is also responsible for overseeing the financial capital and operational expense management for the eCommerce division, focusing on optimizing resources and driving profitability.
Previous Roles at Advance Auto Parts
Prior to his current role, Steven held the position of Director, DIY eCommerce Product Strategy & User Journey at Advance Auto Parts from 2020 to 2023. In this capacity, he contributed to the development of user-centric strategies that enhanced the online shopping experience. He also served as Director, DIY eCommerce Product Strategy, UXD & SEO for a brief period in 2023, where he focused on improving the user experience and search engine optimization for the company's digital platforms.
Education and Expertise
Steven V. Hagen studied at North Hennepin Community College, where he completed a program in General Studies from 2006 to 2008. He then attended Argosy University, earning a Bachelor of Arts degree in Psychology with a minor in Industrial/Organizational Psychology from 2008 to 2011. His educational background provides a foundation for understanding consumer behavior and enhancing user experience in eCommerce.
Professional Responsibilities
In his current role, Steven is responsible for the development of disruptive web and mobile app enhancements across Advance Auto Parts' enterprise e-commerce selling channels. This involves leveraging technology and innovative strategies to improve the online shopping experience and drive sales growth. His focus on product strategy and merchandising plays a crucial role in the company's overall eCommerce success.