Tim Sifford
About Tim Sifford
Tim Sifford serves as the Vice President of Merchandising for Batteries, Optics, and Maintenance at Advance Auto Parts, a position he has held since 2018. He has extensive experience in product development and management across various companies, including SouthPeak Interactive, Blockbuster, Best Buy, and Circuit City.
Work at Advance Auto Parts
Tim Sifford has held the position of Vice President Merchandising, Batteries, Optics and Maintenance at Advance Auto Parts since 2018. In this role, he is responsible for overseeing the merchandising strategies for various product categories, including batteries and maintenance supplies. He has also served as Sr. Product Solutions Director for Batteries, Motor Oil, and Maintenance since 2010, contributing to the company's product development and strategic initiatives in Raleigh-Durham, North Carolina.
Previous Experience in Retail and Product Development
Before joining Advance Auto Parts, Tim Sifford worked in various roles across notable companies. He served as Vice President of Product Development and Quality Assurance at SouthPeak Interactive for seven months in 2009. His experience also includes three years as Vice President of Video Games at Blockbuster from 2002 to 2005. Additionally, he held positions at Best Buy as Sr. Inventory and Financial Manager and at Circuit City Stores Inc in multiple roles, including Director of mp3, Digital Content, and New Business.
Education and Expertise
Tim Sifford studied at the University of Florida, where he earned a degree in History with a focus on Liberal Arts from 1988 to 1992. His educational background complements his extensive experience in retail and product management, equipping him with skills in organizational effectiveness and professional development.
Leadership and Professional Development
Tim Sifford is recognized for his ability to develop others' professional advancement and growth. He thrives on new challenges and is adept at setting the pace for work groups, focusing on continuous improvement. His leadership style emphasizes cross-functional collaboration and effective resource management to achieve complex projects.
Skills in Communication and Team Performance
Tim Sifford possesses strong communication skills, enabling him to articulate the big picture while maintaining focus on team objectives. He is skilled in maximizing performance and productivity across multiple teams, ensuring alignment with organizational goals.