Wendy Craft
About Wendy Craft
Wendy Craft serves as the Product Information Manager at Advance Auto Parts, where she has worked since 2017. With a background in product management and data integrity, she leads a team focused on optimizing product information across various categories.
Work at Advance Auto Parts
Wendy Craft has been serving as the Product Information Manager at Advance Auto Parts since 2017. In this role, she leads a team of Product Data Specialists, focusing on both retail and hard parts categories. Her responsibilities include managing data flow and ensuring product information integrity for existing and new vendors and products. Prior to her current position, she worked at Advance Auto Parts in various capacities, including a two-year tenure as Product Information Manager from 2015 to 2017 and a year as Category Manager from 2014 to 2015.
Background in General Parts, Inc./CARQUEST
Before joining Advance Auto Parts, Wendy Craft worked at General Parts, Inc./CARQUEST for over a decade. She held several positions, including Merchandising Manager from 2009 to 2014, Product Manager from 2007 to 2009, and Purchasing & Product from 2002 to 2007. Her experience at General Parts involved managing product data, developing system efficiencies, and supporting various business units, which contributed to her expertise in product information management.
Education and Expertise
Wendy Craft earned a Bachelor of Science degree in Aerospace Engineering from North Carolina State University, where she studied from 1994 to 1999. Her educational background provides her with a strong analytical foundation, which she applies in her current role to identify impacts driven by data, process, and system updates. This expertise is crucial in managing product information and supporting various operational functions.
Leadership and Team Management
In her role as Product Information Manager, Wendy Craft leads a team responsible for coordinating and auditing product data across enterprise systems. She provides support and supplemental training for business units, including Merchandising, Inventory, and Pricing. Her leadership ensures that product data is accurate and up-to-date, facilitating effective decision-making and operational efficiency.
Data Management and Process Improvement
Wendy Craft is involved in managing the integrity of product information and data flow for both existing and new products. She identifies opportunities for improved system efficiencies and reviews product data for promotions and planograms. Additionally, she addresses questions and concerns from internal and external customers, ensuring that all stakeholders have access to accurate and relevant product information.