Wendy L. Blume
About Wendy L. Blume
Wendy L. Blume serves as the Vice President of Marketing at Advance Auto Parts, a position she has held since 2018. With a diverse background in marketing leadership across several major companies, she has extensive experience in both traditional and digital media marketing.
Work at Advance Auto Parts
Wendy L. Blume has served as Vice President of Marketing at Advance Auto Parts since 2018. In this role, she is responsible for overseeing marketing strategies and initiatives aimed at enhancing brand visibility and driving sales. Based in Raleigh, North Carolina, she has contributed to the company's marketing efforts for six years, focusing on integrating traditional and digital media marketing to create consumer-focused campaigns.
Education and Expertise
Wendy L. Blume holds a Master of Business Administration from Bentley University, where she studied from 1994 to 1996. She also earned a Bachelor of Science degree from Boston University, completing her studies from 1990 to 1994. Her educational background provides a strong foundation for her extensive expertise in marketing and brand management across various industries.
Background
Wendy L. Blume has a diverse professional background with significant experience in marketing and management roles. She began her career at Procter & Gamble, where she worked as an Assistant Brand Manager and later as a Brand Manager. She also held various positions at PepsiCo, including General Manager and Senior Director of Shopper Marketing. Additionally, she worked at Mondelēz International as Country Manager for the Dominican Republic and as Marketing Director.
Achievements
During her career, Wendy L. Blume has led impactful marketing initiatives, including the re-launch of the DieHard Battery brand. This campaign featured the return of the John McClane character from the 'Die Hard' movie series, which resulted in increased sales, profit, and market share. Her leadership has also included holding P&L responsibilities in diverse markets, showcasing her capability in managing country operations.
Global Travel and Publications
Wendy L. Blume embarked on a three-year global travel sabbatical, during which she explored six continents. Her experiences during this period led her to publish magazine features about her travels in over 80 countries. This endeavor reflects her passion for exploration and storytelling, contributing to her diverse skill set in marketing and communication.