Will Chang

Will Chang

Content Manager @ Advance Auto Parts

About Will Chang

Will Chang is a Content Manager at Advance Auto Parts, where he has worked since 2018. He holds a Master's Degree in Management Information Systems from National Taiwan University of Science and Technology and has extensive experience in the automotive aftermarket industry.

Work at Advance Auto Parts

Will Chang has been employed at Advance Auto Parts since 2018, currently holding the position of Content Manager. In this role, he collaborates with the direct import sourcing team to identify and introduce first-to-market automotive aftermarket parts, which enhances sales opportunities. Prior to his current role, he served as a Merchandiser from 2015 to 2017 and as a Sourcing Manager from 2017 to 2018. His experience at Advance Auto Parts spans over six years, contributing to various aspects of the company's operations.

Education and Expertise

Will Chang earned a Master's Degree in Management Information Systems from the National Taiwan University of Science and Technology, completing his studies from 2009 to 2011. He also attended Indiana University of Pennsylvania, where he participated in a Junior year program focused on Computer Science and Business Technology Support from 2007 to 2008. Earlier, he obtained a Bachelor's Degree in Computer Software Engineering from Tamkang University, studying from 2005 to 2009. His educational background provides a strong foundation for his roles in content management and sourcing.

Background

Before joining Advance Auto Parts, Will Chang worked at Tripod Technology Corp. as a Sales Section Manager from 2012 to 2014 in Wuxi, Jiangsu, China. He also gained experience as a Marketing Assistant at Microsoft from 2009 to 2011 in Taipei City, Taiwan. His diverse work history spans multiple roles in sales, marketing, and management, contributing to his current expertise in the automotive aftermarket industry.

Market Insights and Analysis

In his current role as Content Manager, Will Chang provides comprehensive market insights and commodity reports. He analyzes product sales, defect trends, and consumer reviews to inform business strategies. Additionally, he works closely with global sourcing and direct import teams to uncover potential manufacturer information through import data analysis. This analytical approach supports the identification of market opportunities and enhances the company's product offerings.

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